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    Hi Craig, we really appreciate you taking the time to share such an honest and detailed perspective on our pricing plans. We hear your frustration and understand your concerns about ensuring our plans provide the right value and features for small businesses, especially in light of the upcoming price changes.

    Your feedback is an important part of how we learn and grow. We've reviewed your suggestion to make Analytics an optional feature on the Ignite and Grow plans, and it's now open for the wider community to see and support.

    Along with votes, others can now comment to share how this kind of flexibility in our plans would impact their business. Hearing these different perspectives helps us get a much clearer picture of what our customers truly need from Xero.

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    Dean Bicknell commented  · 

    I completely agree with Craig! I have no need for these advanced analytics systems, and feel that we shouldn't have to pay for features that aren't needed or wanted.