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Hi everyone, we wanted to return and give you an update here. As mentioned in our last post - we want to be forth right that we don't have any plans to remove 'Powered by Xero' from emails sent from Xero, with intentional purpose and based on findings from interactions we can see having true benefit to customers in getting paid faster.
That said, we appreciate the feedback we've received and have made changes since this was initially raised to reduce the size of the footer where this is shown and have removed the hyperlink to xero.com. We will continue to develop the invoice email to continue to drive improvements for our customers and the ways you receive payments.
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This is simply a PR response.
The claim that "This feature was developed, designed and implemented will the sole intention of increasing trust with the invoice emails we generate inside the Xero platform" is simply a PR response to negative feedback of a Xero initiative that they don't want to give up. If this were truly a ploy to "increase trust" there would be no need for the branding, just a Xero logo would suffice.
The purpose of the "Powered by Xero" is to have ALL subscribing businesses promoting and advertising Xero and their branding "Powered by Xero", saving them advertising dollars whilst allowing them to continue collecting a monthly subscription fee from their advertisers.
Xero is advertised as a financial management software platform that allows businesses a user-friendly platform to streamline the process and allow customising of invoices etc and in return we pay a significantly higher monthly subscription fee compared with others. If Xero is going to use my business for their advertising, the platform should be free of charge to all users.