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  1. 34 votes

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    Martin Turner commented  · 

    This dashboard marketing assumes the person seeing it is the decision-maker and payer, but in many businesses the daily user isn’t the one approving spend. I’m using Xero to do my job, not to evaluate upgrades or be sold to, and the messages are mostly irrelevant to my role.

    Honestly, it reads like a lazy feature-adoption approach from the marketing team: spray generic prompts at every user because it’s easy, not because it’s effective. It’s not 1:1 targeted, it’s not role-aware, and it turns a paid workspace into an ad surface. If Xero wants adoption, do the hard work: target account owners/admins via the right channels (or make it opt-in), and give organisations a setting to disable promotional content for non-admin users.

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    Martin Turner commented  · 

    As a paying Xero customer, I rely on the dashboard as a workspace to get work done quickly. Promotional banners, acquisition announcements, and “feature” messages interrupt that flow and genuinely reduce productivity, especially when they’re not fully dismissible.

    Please add a simple control to hide all marketing/promotional content on the dashboard (and keep only essential business/support alerts). Xero already has plenty of channels for product news (email, notifications, blog, community), so the dashboard should stay focused on running the business. If we’re paying for the product, we should be able to choose what appears in our workspace.

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    Martin Turner commented  · 

    This is fundamental to the use of a software tool for business - make it functional. This is not a marketing platform - especially when a subscription fee has already been paid.

    If marketing messages are not removed, I'll be removing my subscription.

    Martin Turner supported this idea  ·