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482 votes
Hi everyone, we understand how frustrating it is when important emails like invoices are filtered or blocked, and how this affects customer trust and timeliness of engagement with your transactional communications. Thank you for continuing to share examples and highlighting the impact this has on your business.
We’ve made meaningful progress towards enabling email sending from your own domain. While progress is taking longer than we’d like, we can confirm that substantial backend work is underway. This work spans multiple interdependent teams across Xero, and there are still important steps we need to work through before we can release the capability to customers reliably.
As we continue to develop this capability, there are a few questions that would help our product teams ensure we’re solving the majority of our users’ needs in this space, with a reliable and secure solution.
We’d really appreciate your input on the following questions, either…
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Graeme Hemmings
commented
This functionality is not a feature or an enhancement, it’s a basic function of any system that purports to be secure in today’s SaaS market.
Based on the amount of time this is taking, I can only surmise that that Xero’s development team are overstretched and being told to concentrate on coding items that increase revenue. Please Xero, keep your existing customer base happy and less likely to migrate to something else. The response of “We are looking into this and have other priorities” is standard corporate rhetoric, the effect of which is to kick the can down the road and get it off of someone’s desk for a while.
If other companies are making money by selling solutions to gaps in your product, it’s an opportunity for you.
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Graeme Hemmings
commented
For me, this should be a critical part of the system.
A fair number of Xero users wouldn't even know that the reason their invoices / statements are hitting recipients' junk folders is down to SPF/DMARC/DKIM.
For that reason, I would say that gauging user interest here won't help, because most users won't know what they need. It's only those "in the know" who would end up on this forum post.
Prioritising this in the development cycle would be very helpful, for Xero themselves as much as their customers.
Graeme Hemmings
supported this idea
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@Richard Fincher - spot on.