Invoice Branding - More Customisation and font options
I think the invoice customisation in Xero needs a major overhaul. Many of my clients have spent considerable amounts on graphic design, but the customisation process (downloading a Word doc, editing, and uploading) is a nightmare. The standard Xero invoices are really dated (such as the Mastercard or Visa logos, the payment slip footer, font choices etc), which means the better option is to upload a customised invoice. The problem I have is that most of the fonts I've tried seem to be unavailable once uploaded to Xero, with most reverting to Times New Roman, and that's an issue that dates back at least to 2020 and has been noted in posts by other users (see: https://central.xero.com/s/question/0D53m00005qPq3kCAC/how-to-make-custom-fonts-work-in-xero-invoices-custom-branding). Invoicing and client communication have a big impact on the way customers and clients perceive a brand, and it surprises me that it's so hard to try and customise invoices from Xero like this. I've looked at alternatives (Stripe, Invoice2Go, etc.) and while not perfect, they offer a much more professional look than the invoices produced from within Xero. For my own practice I choose not to use Xero's invoicing, but if Xero were to offer a better solution in this area I'd change in a heartbeat.

-
Libby Toon commented
More advanced invoice design
This is to assist the customer receiving a Xero invoice... Xero invoices from multiple suppliers are beginning to look very uniform, which causes difficulty in differentiating when customers receive in paper format. Perhaps the option to change the background colour, or upload a watermark design rather than just the ability to add the logo, change the font etc.