Subscriptions - Rewards program for loyal customers.
Pretty simple.
I would have thought it is easier to hold onto existing customers, rather then lose them in favour of new customers.
Xero, please look after your current customers.
Joshua Craig
shared this idea
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Michael Robinson
commented
After the hundreds of complaints about brute forcing people into plans they don't really need and reducing the options for users. I think it makes sense to introduce a new plan and pricing structure, which offers people the core basic functionality that it seems lots of subscribers use.
This plan could reward subscribers of more than say - two, three, four (or whatever) years with maybe a product called 'Xero Staple' (think of a fun, pun around a digital accounting platform that doesn't use staples), you could do wonders to retain your existing frustrated users who feel like a punching bag after two price hikes in twelve months with Xero actual functional updates (another intended pun).
This would be a really good way to retain clients...
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Ben Fairless
commented
A really simple idea. Xero customers Have received multiple pricing increases over the last 12 months, but Xero is now offering significant price savings to new customers. If you feel forced to increase prices for loyal customers then maybe you shouldn’t be discounting new customers as much.