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I see that in Aus the starter plans in Xero are going up by 7-12% again this year (July 2025).

Part of the sales pitch appears to be access to analytics. Subscribers on this level are mum and dad businesses, maybe an employee or two (as restricted by Xero).

They need a simple system they can use, they don't need or want sophisticated analytics systems. There's nothing in their accounts to analyse. They barely have time or inclination to do a bank rec.

I find it odd that xero restrict basic functions and compliance features like invoicing, bills, payroll and super at these lower level plans, but then make it a mandatory feature of these plans to pay for higher level analytics functions these types of businesses are never going to use or need.

I suggest it makes more sense to keep the price of these plans steady and more competitive with more access to basic functionality, and make analytics optional rather than the current model of restricting what people need and making them pay for what they don't.