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Xero's subscription fees have been increasing ever since I've joined to the point where I am actively looking out for other softwares now. While the technical support team has been great, it is hard to justify the costs for a small business. I suggest starting a loyalty program or at least some discounts for current clients instead of giving big discounts to only new clients.

It's a fair kick in the teeth when you get bombarded by advertising offering very significant discounts (90% for 6 months!!) for new customers when all we are getting as existing customers is rapid price hikes - assumingly to offset the discounts offered to new customers to keep shareholders happy.

You really need to consider existing loyal customers more when you deploy these promotions to the market. It hurts pretty bad.

I would like Xero to consider their loyalty to existing customers ... I have been with Xero only for the last three years and my subscription has gone from £28- to £30- & now is going to increase to £33- +VAT per month ... The increase has been imposed on customers under the "Guise" of Xero changing the Plans names & restructuring of the Plans ... Xero have made a decision to move you on to a new Plan by "Default" , however have been crafty enough to at the same time INCREASE THE PLANS PRICES ... I could move to Sage or Quick Books and get a really cheap introduction price for a period of time but its took me time to learn the Xero program & I don`t particularly want to have to learn another program again ... Shame on you Xero ... All for change , but not at the expense of profiteering at your Loyal Customers expense

After the hundreds of complaints about brute forcing people into plans they don't really need and reducing the options for users. I think it makes sense to introduce a new plan and pricing structure, which offers people the core basic functionality that it seems lots of subscribers use.

This plan could reward subscribers of more than say - two, three, four (or whatever) years with maybe a product called 'Xero Staple' (think of a fun, pun around a digital accounting platform that doesn't use staples), you could do wonders to retain your existing frustrated users who feel like a punching bag after two price hikes in twelve months with Xero actual functional updates (another intended pun).

This would be a really good way to retain clients...

A really simple idea. Xero customers Have received multiple pricing increases over the last 12 months, but Xero is now offering significant price savings to new customers. If you feel forced to increase prices for loyal customers then maybe you shouldn’t be discounting new customers as much.