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Hi everyone, appreciate this topic has picked up momentum in the last couple of months since “Powered by Xero” was first introduced to our invoice emails.
Our product team have been working through the next iteration of the invoice email. They’ve reviewed feedback about this email from multiple sources and are planning some changes to address some of the concerns, in particular that the purpose of this feature is for marketing and advertising purposes. This feature was developed, designed and implemented will the sole intention of increasing trust with the invoice emails we generate inside the Xero platform. The data after delivering this has shown that it does just that, increasing engagement with your invoice emails and ultimately getting you, our customers, paid faster.
Therefore the “Powered by Xero” footer will remain in place, however we will be reducing its size, better integrating it into a redesigned email experience and removing the hyperlink to Xero.com.
This new email experience is focussed on uplifting our invoice experience to meet expectations from you and your customers to provide a professional, informative and modern experience. This new experience will be coming to New Invoicing first and then to our other invoicing tools like Reminders in the coming weeks.