Pricing Plans - Make Analytics optional on Ignite and Grow plans
I see that in Aus the starter plans in Xero are going up by 7-12% again this year (July 2025).
Part of the sales pitch appears to be access to analytics. Subscribers on this level are mum and dad businesses, maybe an employee or two (as restricted by Xero).
They need a simple system they can use, they don't need or want sophisticated analytics systems. There's nothing in their accounts to analyse. They barely have time or inclination to do a bank rec.
I find it odd that xero restrict basic functions and compliance features like invoicing, bills, payroll and super at these lower level plans, but then make it a mandatory feature of these plans to pay for higher level analytics functions these types of businesses are never going to use or need.
I suggest it makes more sense to keep the price of these plans steady and more competitive with more access to basic functionality, and make analytics optional rather than the current model of restricting what people need and making them pay for what they don't.
Craig Byron
shared this idea
Hi Craig, we really appreciate you taking the time to share such an honest and detailed perspective on our pricing plans. We hear your frustration and understand your concerns about ensuring our plans provide the right value and features for small businesses, especially in light of the upcoming price changes.
Your feedback is an important part of how we learn and grow. We've reviewed your suggestion to make Analytics an optional feature on the Ignite and Grow plans, and it's now open for the wider community to see and support.
Along with votes, others can now comment to share how this kind of flexibility in our plans would impact their business. Hearing these different perspectives helps us get a much clearer picture of what our customers truly need from Xero.
