Invoicing - Remove 'Powered by Xero' in Footer of emails
Remove 'Powered by Xero' Advertisement on the footer invoice emails (only recently added)
Hi everyone, appreciate this topic has picked up momentum in the last couple of months since “Powered by Xero” was first introduced to our invoice emails.
Our product team have been working through the next iteration of the invoice email. They’ve reviewed feedback about this email from multiple sources and are planning some changes to address some of the concerns, in particular that the purpose of this feature is for marketing and advertising purposes. This feature was developed, designed and implemented will the sole intention of increasing trust with the invoice emails we generate inside the Xero platform. The data after delivering this has shown that it does just that, increasing engagement with your invoice emails and ultimately getting you, our customers, paid faster.
Therefore the “Powered by Xero” footer will remain in place, however we will be reducing its size, better integrating it into a redesigned email experience and removing the hyperlink to Xero.com.
This new email experience is focussed on uplifting our invoice experience to meet expectations from you and your customers to provide a professional, informative and modern experience. This new experience will be coming to New Invoicing first and then to our other invoicing tools like Reminders in the coming weeks.
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Jonathan Loake commented
Well played Xero. You've "added legitimacy" to spam emails lmao.
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Josh Buesking commented
I also just received a phishing email with the powered by xero logo and link in it. What a joke this is.
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Alexandru Serban commented
Xeros logo has no place in my invoice or quote emails. Please get it removed or optional.
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Ivelina Ivanova commented
I have just received a "powered by Xero" statement from someone who seemingly set up an account pretending to be a real company (Shift.online), advising of a change in bank details and chasing payment of 2 vaguely worded invoices (that were also issued and "powered by Xero"). All branded genuinely with unmistakeable Xero content (including unnecessary capitals and misspellings), and "Powered by Xero", of course. Oh the irony of you talking about increasing trust when you otherwise make it so easy for scammers to propagate via your platform. Scam emails "Powered by Xero" - nothing like increasing trust!!
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Ryan Freeman commented
It seems like our only recourse will be to move the conversation from their internal forums to sites like G2 and Capterra.
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Ryan Freeman commented
As the owner of a company that develops software, I call BS. Pure nonsense.
You talk about building trust for our customers while at the same time abusing and losing the trust of your clients.
If you truly think this is a valuable feature, make it optional. There's nothing wrong with saying, "We think this will help you. Turn it on if you like."
Mandatory injection of your branding into our client relationship is not how you build a good rapport with your clients.
It's just one more reason for us to be ready to move to a viable alternative.
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Ivelina Ivanova commented
This is complete nonsense, a very patronising and dismissive "update". For the following reasons:
- "This feature was developed, designed and implemented will the sole intention of increasing trust with the invoice emails we generate inside the Xero platform." - whose trust? Our customers only care about seeing OUR LOGO, in order to recognise invoices as legitimate. Therefore, me not buying the "not marketing / advertising" claim"
- "The data ... has shown .... increasing engagement with your invoice emails and ultimately getting you, our customers, paid faster." i would love to see the data analysis behind this bolshy statement. Seriously, for a book-keeping software to make this claim, it only demonstrate how detached you are from the very purpose of your existence.
- "the “Powered by Xero” footer will remain in place" fatal mistake by any stretch of the imagination. You have demonstrated that you overrule, overpower, patronise and disrespect your fee-paying customers and this will soon be evident (if not already) from the hoards leaving you.
- "removing the hyperlink to Xero.com" - you know perfectly well it is not the link that makes a difference, it is the branding and repeated exposure that works in marketing. So the ease with which you are dropping the hyperlink only comes to prove that marketing is the sole purpose of this move; nothing else. Why was the link there in the first place, anyway? What part of clicking on a link is supposed to increase "trust"?
- "This new email experience is focussed on uplifting our invoice experience to meet expectations from you and your customers to provide a professional, informative and modern experience." Excuse me? Did you listen to the many comments to hear what our expectations are? I.e. to have you behave like a paid-for service provider who doesn't use cheap and nasty marketing tricks without notice, underhandedly and despicably. And how do you know what our customers' expectations are? Our customers, in fact, are asking us to use einvoicing and integrate with their purchasing systems to push electronic invoices through in their own format. Something that Xero does not support and has no plans to support in the UK. Customers' expectations are far from being targeted with unsolicited advertising on old fashioned emails with pdf attachments.
One single piece of advice - sack your marketing consultants and save your product developers the embarrassment tof working on ridiculous "developments".
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Jonathan Tudor commented
I am sorry to say, but that is a poor response from Admin on this.
Our customers trust emails from us, not ones that look like they are coming from third-party accounting software. How long before scammers jump on the generic Xero-branded emails? At least with our solo-branding and customisation, there is something unique to our emails that they can recognise and trust.
As stated below, if the key reason behind this is trust, let us make that decision and make it an option - include your 'data' and source on the trust benefits by the toggle button if you wish, just don't make it mandatory if you want Xero customers to 'trust' your intentions.
Instead, focus on allowing the option for emails to be sent from our trusted company domains. If you believe this affects open rates, then again let this be our decision to make.
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Jonathan Loake commented
And what metric did you use do decide that 'engagement' increased? What do you call 'engagement'?
Do you have data to show that fewer people are using Xero to send invoices because I am now doing it manually until I can switch to another platform.
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Warwick de Zwaan commented
We really need to be able to customise the outgoing emails to include our details and our logos. The invoices can do it, why can't the emails?
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Ian Atkins commented
What a tone deaf response.
If you wanted to 'build trust' and increase email open rates, you'd build out the ability to send emails from custom domains so our invoices can come from our company email.
This is simply you free riding off the back of your paying customers to market your product.
Remove it.
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James Hill commented
For those that use stripe, look into stripe invoicing
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Jake Clifford commented
I am really not happy with the "admin response." We pay roughly $80 a month for Xero. (Mind you it has increased in the short time we have had it) Your branding should not be on the top plan period. We used to use Zoho Invoice (FREE) and we could send invoices from our own branded email. If we aren't getting that then I would at least appreciate the bare minimum of keeping things professional and not having Xero plastered over the email. There really is no reason to add your logo, our customers are not interested in your platform they are interested in our services.
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Gordon Lyon commented
The "admin response" makes things worse! If Xero is really doing this for our benefit, then provide an option to turn it off! Or better yet--turn it off by default! Advertising on our emails needs to stop! Making it "smaller" is no solution.
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Livia Michelini commented
"The data"? Oh dear....
Xero, a more effective update would be to allow us to insert our own branding and provide more customisable templates into the invoice emails (e.g. we'll have our own logo in the invoice template thank you very much) so that OUR customers know that they are dealing with US and not YOU, a 3rd party software. Your APIs are integrated with large companies in the background who don't have your logo on their invoices yet they synchronise and push bills across via Xero.
Disappointing - you are missing opportunities to respond to and prioritise your customers' needs (let's not mention the long list of functionalities that are glaringly absent from your program, particularly around payroll).
Further confirmation of why we will not be using Xero to email invoices to customers. We have found a very suitable alternative that supports our business and our own branding with customers and understands the nature of B2B relationships.
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Jack Rintoul commented
Such a bad response from the admins. I don’t need or want the Xero branding in my invoices. It doesn’t help me build trust with clients. It’s completely irrelevant to my business. It’s only purpose is free advertising for Xero. Turn it off!
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Neil Clarke commented
It’s advertising to our customers and suggesting we are 100% happy with Xero. Not everyone is. We do not find your reason for ‘increasing trust’ and encouraging faster payments is justified. You increase the subscription and then use us to promote Xero. We cannot understand how you add the powered by Xero logo without permission, yet do not allow us to add our own company logo and auto signature saying, it is not technically possible. We will now look to change to an alternative solution.
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Josh Buesking commented
You mention trust, it makes companies look like they are using a free software doing the opposite:
Veri greedy.
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Josh Buesking commented
Very disappointing. Xero is the intuits little brother officially.
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Medlist Accounts commented
Please remove this from the footer of our emails