Invoicing - Remove 'Powered by Xero' in Footer of emails
Remove 'Powered by Xero' Advertisement on the footer invoice emails (only recently added)

Hi everyone, appreciate this topic has picked up momentum in the last couple of months since “Powered by Xero” was first introduced to our invoice emails.
Our product team have been working through the next iteration of the invoice email. They’ve reviewed feedback about this email from multiple sources and are planning some changes to address some of the concerns, in particular that the purpose of this feature is for marketing and advertising purposes. This feature was developed, designed and implemented will the sole intention of increasing trust with the invoice emails we generate inside the Xero platform. The data after delivering this has shown that it does just that, increasing engagement with your invoice emails and ultimately getting you, our customers, paid faster.
Therefore the “Powered by Xero” footer will remain in place, however we will be reducing its size, better integrating it into a redesigned email experience and removing the hyperlink to Xero.com.
This new email experience is focussed on uplifting our invoice experience to meet expectations from you and your customers to provide a professional, informative and modern experience. This new experience will be coming to New Invoicing first and then to our other invoicing tools like Reminders in the coming weeks.
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Natalie Grigg commented
I need the sales invoice item lines & associated charges removed from emails ASAP please. Please do not reinstate this without consultation. Thank you
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Kim Yates commented
We want to choose to not advertise on our emails please. How do we remove this? Thanks
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Winnie Wong commented
I have client complaint about it and would like to opt it out if we can. So Xero should provide solution/option for adding or removing it.
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Heather Bamfield commented
Please remove "powered by xero" branding from OUR company emails.
Please do this ASAP. -
Matthew Dipple commented
Could we have an opportunity to add our own logo instead of Xero's? It seems to me that that would be a better solution to increasing trust. The Xero logo could still be a OPTIONAL default for users who do not wish to add their own logo.
I agree with some of the other comments that it seems odd to have Xero branding in my email footers when I'm paying for Xero. For other services I've used, such as Mailchimp, one of the perks of paying for a subscription is removing the service provider logo from email footers.
Would you be able to share the research that you used to come to the conclusion that including the Xero logo would increase trust?
Best,
Matthew Dipple -
Steve Jones commented
I pay proper money to Xero every month as a tool for MY business. I am not there to provide free advertising for Xero to my customers. It looks really, really cheap. Having two logos in an email is a real no-no, and in fact your logo is bigger than mine.
Lose this spammy feature.
Also "Idea has been closed" so no further people can vote on it? Nice work Xero. You just don't want this to gain any more momentum.
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Ivelina Ivanova commented
Ryan Freeman, and maybe also post a review on TrustPilot :)
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Unbreakable Media commented
Another reason why Xero sucks..
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Jan Fitzgerald commented
Please remove "powered by xero" branding from OUR company emails. I will not be using this email feature until it is removed. Thank you!
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Jonathan Loake commented
Well played Xero. You've "added legitimacy" to spam emails lmao.
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Josh Buesking commented
I also just received a phishing email with the powered by xero logo and link in it. What a joke this is.
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Alexandru Serban commented
Xeros logo has no place in my invoice or quote emails. Please get it removed or optional.
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Ivelina Ivanova commented
I have just received a "powered by Xero" statement from someone who seemingly set up an account pretending to be a real company (Shift.online), advising of a change in bank details and chasing payment of 2 vaguely worded invoices (that were also issued and "powered by Xero"). All branded genuinely with unmistakeable Xero content (including unnecessary capitals and misspellings), and "Powered by Xero", of course. Oh the irony of you talking about increasing trust when you otherwise make it so easy for scammers to propagate via your platform. Scam emails "Powered by Xero" - nothing like increasing trust!!
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Ryan Freeman commented
It seems like our only recourse will be to move the conversation from their internal forums to sites like G2 and Capterra.
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Ryan Freeman commented
As the owner of a company that develops software, I call BS. Pure nonsense.
You talk about building trust for our customers while at the same time abusing and losing the trust of your clients.
If you truly think this is a valuable feature, make it optional. There's nothing wrong with saying, "We think this will help you. Turn it on if you like."
Mandatory injection of your branding into our client relationship is not how you build a good rapport with your clients.
It's just one more reason for us to be ready to move to a viable alternative.
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Ivelina Ivanova commented
This is complete nonsense, a very patronising and dismissive "update". For the following reasons:
- "This feature was developed, designed and implemented will the sole intention of increasing trust with the invoice emails we generate inside the Xero platform." - whose trust? Our customers only care about seeing OUR LOGO, in order to recognise invoices as legitimate. Therefore, me not buying the "not marketing / advertising" claim"
- "The data ... has shown .... increasing engagement with your invoice emails and ultimately getting you, our customers, paid faster." i would love to see the data analysis behind this bolshy statement. Seriously, for a book-keeping software to make this claim, it only demonstrate how detached you are from the very purpose of your existence.
- "the “Powered by Xero” footer will remain in place" fatal mistake by any stretch of the imagination. You have demonstrated that you overrule, overpower, patronise and disrespect your fee-paying customers and this will soon be evident (if not already) from the hoards leaving you.
- "removing the hyperlink to Xero.com" - you know perfectly well it is not the link that makes a difference, it is the branding and repeated exposure that works in marketing. So the ease with which you are dropping the hyperlink only comes to prove that marketing is the sole purpose of this move; nothing else. Why was the link there in the first place, anyway? What part of clicking on a link is supposed to increase "trust"?
- "This new email experience is focussed on uplifting our invoice experience to meet expectations from you and your customers to provide a professional, informative and modern experience." Excuse me? Did you listen to the many comments to hear what our expectations are? I.e. to have you behave like a paid-for service provider who doesn't use cheap and nasty marketing tricks without notice, underhandedly and despicably. And how do you know what our customers' expectations are? Our customers, in fact, are asking us to use einvoicing and integrate with their purchasing systems to push electronic invoices through in their own format. Something that Xero does not support and has no plans to support in the UK. Customers' expectations are far from being targeted with unsolicited advertising on old fashioned emails with pdf attachments.
One single piece of advice - sack your marketing consultants and save your product developers the embarrassment tof working on ridiculous "developments".
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Jonathan Tudor commented
I am sorry to say, but that is a poor response from Admin on this.
Our customers trust emails from us, not ones that look like they are coming from third-party accounting software. How long before scammers jump on the generic Xero-branded emails? At least with our solo-branding and customisation, there is something unique to our emails that they can recognise and trust.
As stated below, if the key reason behind this is trust, let us make that decision and make it an option - include your 'data' and source on the trust benefits by the toggle button if you wish, just don't make it mandatory if you want Xero customers to 'trust' your intentions.
Instead, focus on allowing the option for emails to be sent from our trusted company domains. If you believe this affects open rates, then again let this be our decision to make.
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Jonathan Loake commented
And what metric did you use do decide that 'engagement' increased? What do you call 'engagement'?
Do you have data to show that fewer people are using Xero to send invoices because I am now doing it manually until I can switch to another platform.
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Warwick de Zwaan commented
We really need to be able to customise the outgoing emails to include our details and our logos. The invoices can do it, why can't the emails?
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Ian Atkins commented
What a tone deaf response.
If you wanted to 'build trust' and increase email open rates, you'd build out the ability to send emails from custom domains so our invoices can come from our company email.
This is simply you free riding off the back of your paying customers to market your product.
Remove it.